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3 Tips for Achieving Wide Awake Eyes: Your Guide to Bright Eyes

Achieving fresh, wide-awake eyes requires the right techniques and products. The transformative power of makeup is no secret to us, and with a little help from our brightening, blurring concealer and setting powder, you can easily achieve a fresh and radiant appearance whether you’ve had a good night's sleep or not. From concealing shadows to illuminating the high points of the orbital socket, effectively diminishing dark circles and the appearance of fatigue couldn’t be easier with our guide to building a bright, wide-eyed look.
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Recreating Hailey Bieber’s Strawberry Makeup Look

‘Strawberry Makeup’ is as cute and fun as it sounds. A dewy makeup look that emphasizes strawberry-toned cheeks against clean skin, a glossy pink or red lip, and ideally some playful freckles (real or faux). Just as the recent latte makeup trend focuses on a consistent color palette of warm browns and nudes, the strawberry makeup trend spotlights soft pink and red hues on cheeks and lips.
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Meet Serum Balm Intense: A Highly Pigmented Version of Our Best Selling Lip Serum

Meet Serum Balm Intense, a hydrating lip serum that looks like lipstick but wears like a balm. Serum Balm Intense offers a bold pigment with a glossy sheen that is never sticky. The large, plush doe-foot applicator guarantees precise application, coating the lips with richly saturated color in a single swipe. With 11 meticulously crafted shades ranging from subtle nudes to bold statement colors, there’s an option for any occasion.
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MAKE x Barbiecore

Here at MAKE, it’s no surprise that pink is dominating in fashion and beauty spheres. It’s a universally flattering color, after all. That’s why we've curated a selection of our favorite pink products below. Whether you're seeking a daring transformation or simply looking to incorporate a subtle pop of pink into your makeup routine, our modern formulas provide ultimate customization to suit your style.

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Summer 2023 Makeup Trends

Summer is officially in full swing, and we can’t think of a better time to explore *all* the current makeup trends. This time of year, we swap powder and full-coverage products for dewier, light-weight formulas, and tried and true makeup looks for playful makeup trends, like bright lips and bold cheeks. Whether you're into a timeless, sun-kissed glow or craving a pop of vibrant color, there's an abundance of exciting options to explore this season.

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Light Liner: Better Than White Eyeliner

A light-colored liner is the perfect alternative to white for subtly enhancing eyes and achieving a “wide awake” effect. Whether you’re pairing your light liner with a bold eyeshadow, highlighting inner corners, or simply swiping onto your waterline, using a light-colored eyeliner is a versatile way to create the illusion of bigger eyes.

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Tightlining and Eye Contouring for Soft Definition

Tightlining and eye contouring are two fool-proof eye makeup techniques for enhancing and defining eyes. While tightlining, lining the upper waterline, brings out the lash line, eye contouring, the art of accentuating the natural shadows and highlights of the eye area, adds depth and dimension. When combined, these two makeup-artist-approved techniques simply can’t be beat.

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