Best Medium-Coverage Concealer, Allure Best of Beauty Awards 2025

“I only use concealer under my eyes, so I look for formulas that offer enough coverage to hide my perpetual dark circles but won’t settle into my mid-30s fine lines. My ideal concealer also needs to last at least through the workday because I simply do not have the time (or fortitude) to reapply. This one hits all those points, with the bonus of a doe-foot applicator that fits perfectly into the inner corners of my under-eyes.”

—Kara McGrath, Content Director

10 Best Concealers for Red Carpet-Ready Skin, Per Celebrities and Editors
"MAKE Beauty’s concealer has made quite a name for itself in Hollywood. Hailey Bieber has used the lightweight formula on TikTok, in addition to a Vogue “Beauty Secrets” video documenting her “very, very simple makeup routine”. Meanwhile, Courteney Cox is such a fan, she uses the stuff as both base and concealer — and even dubbed it a “one-stop shop” on Instagram.”

These Are the Best Makeup Products of 2025
"Make Beauty's Skin Mimetic Concealer really is the best of both worlds thanks to a truly buildable formula. Go in light under the eyes to banish dark circles or add a few layers to cover up blemishes and dark spots without emphasizing any texture."

— Eden Stuart, editor

The Best Concealers for Skin Over 50
"Actress Courteney Cox, 61, loves MAKE Beauty’s Skin Mimetic Concealer—she calls it her “one-stop shop” for flawless, natural-looking skin, and even uses it in place of foundation. “It gives me that perfect coverage without feeling heavy,” she shared."