MAKE believes there are no beauty rules. That each individual is driven by an artistic approach to their own personal reality. That it's beautiful to be inspired by your imagination. To embrace a whimsical approach to life. To be outspoken, intelligent, confident and un-self conscious.
MAKE encourages creative self-expression as individuals everywhere color their world. Our beauty products are designed for personal experimentation with rich formulations and rare palettes in an unconstrained range of colors, finishes and textures. The line is professionally formulated but user-friendly and can be applied as layers to give as much or as little impact as you feel like on any given day. Whether the look is perfect no-makeup-makeup or modern minimal alongside a more pigmented finish is entirely up to you.
MAKE is made in our hometown, New York City. It is paraben-free and never tested on animals. 10% of sales are donated to the We See Beauty Foundation, supporting women-led, worker-owned cooperative businesses across the Americas.